![]() ![]() This resulted in fictional teachers, like Betty Crocker, who ended up promoting heat-and-serve meals across the entire nation with cookbooks, classes, TV shows, catchy slogans and even showrooms. I know I could’ve used some cooking skills prior to moving out.īut marketers are smart, and so they hired some of those home economics teachers and started educating Americans about the ease of processed meals. Why did we do away with one of the most useful subjects? Yes, learning how to cook and manage a household was taught in school once. 25,000 teachers at the time taught a subject that is unheard of today: home economics. So why not spend some of their hard-earned money on convenience foods, Americans thought.īut don’t think there wasn’t any resistance. ![]() That of course meant more wealth and made the US prosper, but it also meant less time for cooking.Īdditionally, TV had just been invented, so naturally all eyes were glued to it – who’d want to miss Bonanza, Lassie or Tom & Jerry for boiling potatoes? In the 1950s, for the first time women in America started taking jobs and creating careers of their own on a big scale. ![]() Gary Vaynerchuk always says marketers ruin everything. ![]() If you want to save this summary for later, download the free PDF and read it whenever you want.ĭownload PDF Lesson 1: TV, jobs and smart advertising marked the downfall of home-cooked meals. ![]()
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